SPACES ARE LIMITED SO SIGN UP TODAY FOR THE GREEN GLOBE INTERNATIONAL ECOTOURISM STANDARD (IES) TRAINING!

NOVEMBER 1-4, 2005 SAN JUAN, PUERTO RICO

  CLICK REGISTRATION or MORE INFORMATION NOW!

 

The BroadCAST

CAST's Quarterly Newsletter 

Volume 17 Number 3

July  2005                                                                                             Home Page

Spanish

 

PLEASE VISIT THE CAST WEBSITE AT: http://www.cha-cast.com

To see the April 2005 Issues of the BroadCAST, please click HERE

INDEX


 

Director's Cut

 

Feature Article: Making the Case for Adequate Hurricane Preparedness

 

Leading Lights

 

CAST News
 

Sustainable Tourism Roundup

 

Feedback From Our Readers

 

Director's Cut

The Atlantic hurricane season has begun with a bang! The U.S. National Hurricane Center reports that on average (as deduced from over 100 years of record keeping) the Caribbean experiences 10 named storms, 2 hurricanes and 2 major hurricanes – i.e. Category 3 or higher. The 2005 season is predicted to yield 13 named storms with 7 hurricanes and 3 of these becoming major hurricanes. An above-average season!  At the time of writing, we have already seen 5 named storms and 2 hurricanes with both being major hurricanes. What a start! We are already ahead of the prediction curve!

This means that all tourism interests should have already activated their written emergency plans – and if (incredibly!) you do not have a written plan, you should be moving feverishly to secure your staff and property from possible devastation. A few tips are provided in the feature article below.  By the end of July 2005 CAST would have trained this year alone, well over 300 persons in Jamaica, Grenada, Aruba, Belize and Trinidad. That’s 300 persons with improved skills and sensitivities to the techniques of preparing for the devastation wrought by hurricanes.

The Sustainable Tourism Round-up section of the BroadCAST also provides a whiff of the plethora of activities going on in the region, collaboratively and with our industry partners. It is a busy time and we hope that you will contribute to the various efforts and strive to make your tourism businesses as resilient as possible.

Cheers,

Deirdre  P. Shurland

 

 

 

 

Making the Case for Adequate Hurricane Preparedness

This feature article focuses on the various hazards associated with hurricanes and the need to adequately prepare for them. Your comments are welcome and should be sent to cast@cha-cast.com

By: The Caribbean Alliance for Sustainable Tourism

Hurricane preparedness is not rocket science! It requires you to be sensitive about your personal and property vulnerability and to exercise the will to do what is required to make your business more resilient to hurricane hazards.  There are four (4) categories of hurricane hazards:

  1. Extreme winds: Hurricanes are characterized by a circulation centre or “eye” which can vary in diameter from a few miles to some tens of miles. In the Northern Hemisphere, circulation around the “eye” is anti-clockwise. Usually, the more pronounced the “eye” the more intense the wind field and the greater the potential for major destruction of property. Most persons have witnessed or are familiar with scenes of devastation from hurricane-force winds e.g. roofs blown off, collapsed building walls, broken tree limbs or downed power lines.  Design of structurally sound building roofs (e.g. roof pitch, hips, gables, rafters, materials etc.) can go a long way in making such structures more resilient to extreme winds. Sound building design guidelines and technologies are commonplace in locally available standards and building codes. You would do well to ensure that your property meets these minimum standards.
  2. Intense Rainfall: Associated with a hurricane’s “eye” or centre of circulation are very intense cloud systems which become denser closer to the eye. These cloud systems develop from a violent interplay of convection forces in the upper atmosphere resulting in the dumping of very heavy rain in areas where the hurricane makes landfall. The intensity of rainfall poses a serious problem for countries because of the large volume of rainfall received over very short time scales - it is not usual for some countries to experience a year’s rainfall in 6 hours or less. This rainfall intensity usually results in massive flooding with tremendous loss of life and property. The 3,500 deaths in Gonaives, Haiti following Hurricane Jeanne in 2004 is an example. Part of the solution lies in ensuring proliferation of healthy forest ecosystems and/or tree cover generally. These serve to impede run-off and lessen the exposure of bare soil to heavy rains.
  3. Storm Surge: Picture an imaginary grid placed over the centre of a hurricane. Relative to the system’s forward motion, the right front quadrant (or NE section) of the grid poses the most problem for Caribbean and Gulf coastal areas. This is because of the phenomenon known as “storm surge”.  The hurricane’s forward motion, wind intensity and low pressure at its centre, all combine into powerful forces simultaneously and violently churning up the ocean waters. The effect is a dramatic rise in sea level noticed along beaches and coastlines which inundates and destroys properties caught in the maelstrom. The solution, limit construction of property along beaches, on dune systems or too close to waterfront areas. If your property is already in these zones, consider fortifying foundations to resist 10-15ft. storm surges and/or elevating buildings.
  4. Indirect Hazards: These include flooding, landslides and mudslides all of which can separately or collectively wreak havoc on towns, buildings and persons caught in the flow. The sheer power of landslides or mudslides can snap gas and power lines, and roads and wipe out major villages. Many towns and lives were lost in this way in Honduras during Hurricane Mitch in 1998. Similarly, flood waters frequently trouble many Caribbean islands and the lower east-central states in the U.S. e.g. Mississippi, northern Florida, Alabama and Georgia.  These indirect hurricane hazards can also result in disruptions to electrical power and water supplies bringing great inconvenience to thousands of people. A few solutions are to avoid constructing properties in areas with a history of flooding or slope failure or o take out or increase the flood insurance on your properties.  Many countries have also struggled with looters preying on the inadvertent chaos wrought by hurricanes. This creates great social tensions and fear in the society already severely stressed by the devastation. The usual response is to ensure that immediately following the passage of a major storm, secure your property and personnel as adequately as possible.

The discussion above has rather simplistically described the varying physical and social effects of hurricane devastation typically experienced in the Caribbean. A few rather unlucky countries have had to grapple with some or all of these hazards at the same time. If you are still completely unprepared or unaware of these hazards then you are potentially flirting with major disaster! 

 

Back To The Top

 

 

Leading Lights

 

Leading Lights are Caribbean leaders who have made significant achievements in the environmental and social performance at their properties. Each 'Leading Light' was interviewed about their leadership and philosophy and these are their words:

Daniel Hernandez, Sunscape Casa del Mar, Dominican Republic, winner of the CHA/AMEX 2005 Green Hotel of the Year Award - Large Hotel: "We are motivated by the necessity to preserve the environment and by our desire to assure that our guests perceive our constant preoccupation for protecting and preserving the area in which they vacation. We understand that our industry will continue to impact the environment and we desire to minimize those impacts in whatever way possible as well as set an example for our employees and the community at large.  We motivate our staff by realizing the ecological goals set forth by the general management in association with the green team and staff. We keep our staff up to date and offer them opportunities to improve their skills.  Our most rewarding achievements to date are: winning the CHA/AMEX Green Hotel of the Year Award 2005, achieving Green Globe Certification, reviving and preserving the natural springs on property and assisting the local community.  It is our goal to provide our staff with additional training outside of those programs currently offered at the hotel as well as involve the community of Bayahibe more so that they understand the importance of preserving their environment.

Jem Winston, 3 Rivers Eco Lodge, Dominica, winner of the CHA/AMEX Green Hotel of the Year Award - Small Hotel: Our belief in the benefit of protecting and preserving our environment is of paramount importance. Dominica’s natural ecosystems are an example of one of the most delicate balances of nature on the planet, 8 active volcanoes, hurricanes, earthquakes, rain and sunshine, if any one of those is lost, who knows what the result would be. Furthermore, preserving the environment will undoubtedly ensure the people of the country lead long and healthy lives.happens all by itself. At 3 Rivers we mostly attract guests who are seriously concerned about environmental preservation, and this guest enthusiasm rubs off on the staff every day whilst they spend time with them. We hold continued training sessions and staff participate in our monthly sustainable living workshops which are open to the public. Almost every school in Dominica has now visited 3 Rivers to learn about environmental issues. At the beginning of each session when we quiz the children we find that their understanding of the issues is minimal.  By the end of the day not only have they understood what they have learnt, but most of them say they will go home and get their families to do at least one thing they have learnt during their visit. .  Some of the children return within a few weeks to show their parents who are also keen to put into practice some of the practices which we do here at 3 Rivers. The sustainable living workshops are also very rewarding, as not only do participants gain a greater understanding, but we have funding to lend them the money to install the equipment at their homes, thereby reducing their utility bill substantially and alleviating their poverty situation to a certain extent. We plan to hold a sustainable living workshop every month, both on property and in the surrounding villages, thus attempting to get the whole of Dominica at least thinking about renewable energy, and hopefully persuading a large proportion of the population to actually use it.”

Back To The Top

 

CAST News

  • QTC Standards Back on the Agenda: During June 13th–15th 2005 CAST co-facilitated a Standards Sub-Committee meeting in Port-of-Spain, Trinidad hosted by its implementation partner – the Caribbean Epidemiology Centre (CAREC) under the Quality Tourism for the Caribbean (QTC) program. This meeting assembled the Standards Sub-Committee comprising a balanced group of public health and standards personnel, hoteliers and hotel association representatives. The QTC Standards Sub-Committee deliberated over the 6 environmental standards (Energy Management & Efficiency, Water Treatment and Efficiency, Solid Waste Management, Integrated Pest Management, Sewage Treatment and Efficiency and Environmental Management Systems). A most significant result is the unanimous endorsement from all participants on the significance of the QTC program to the region’s tourism and health sectors. The Sub-Committee recommended further revisions to the 6 environmental standards which will be made available for comment to the wider Caribbean in late 2005. The Food Safety and Sanitation standard is industry ready and is available upon request from Dr. Lisa Indar-Harrinauth at CAREC: indarlis@carec.paho.org.

  • CAST Hurricane Training Workshops: CAST is still hard at work providing training to regional staff this year. CAST has been implementing its Hurricane Preparedness and Response workshops:

    • May 18, 2005: Grenada  in association with the Grenada Hotel and Tourism Association (GHTA). 

    • July 19-20, 2005: Belize City Belize at the Princess Hotel and Casino- 2-day detailed planning workshop with co-facilitator Stanley Smith of SmithOrloff Insurance Adjusters and in association with the Belize Tourism Industry Association (BTIA).  

    • July 26, 2005: Hyatt Regency Aruba Resort and Casino in association with the Aruba Hotel and Tourism Association (AHATA).

    • July 28, 2005: Trinidad in association with the Ministry of Tourism and the Trinidad Hotel and Restaurants and Tourism Association (THRTA).

    For more information about CAST's training courses please visit the training page on the website: http://www.cha-cast.com/Training1.htm

  • CAST Presents at the Caribbean Media Exchange's CMExPress On Disaster Preparedness: CAST's Program Manager, Jennifer Dohrmann-Alpert, addressed the regional media and Caribbean Officials in Antigua on the importance of disaster preparedness and the need for public and private sector partnerships in this regard.  Jennifer emphasized the importance of early plan preparation, frequent drilling and the need for the hotel sector to coordinate their preparation efforts with regional governments and disaster management agencies. In this regard, she acknowledged that hotels often perform a delicate juggling act while preparing, in order to run their operations efficiently and to ensure that they will continue to be efficient following a disaster. In closing she reminded, "Just as we ask the private sector to walk lock step with the public sector, we also ask you, the media, to walk lock step with us by embracing these issues pertaining to sustainable tourism for it is through you the media that we will be able to educate and elevate these issues in the region."

  • CAST Preparing A Usable Framework for Corporate Sustainability Reporting:  Cornell University Student Bruce Armstrong who is in the midst of a summer internship at CAST is researching and developing a user-friendly framework for Corporate Sustainability Reporting (CSR). In his own words, “There is an increasing demand for information sharing, be it environmental policies and performance or the more traditional financial performance. Luckily, one tool has shown itself to be an effective way of approaching both sustainability and transparency—i.e. the sustainability report.  The demand for both sustainability and transparency will continue to grow and impact the tourism industry. Being able to adapt and respond to changes in the business climate defines the long-term success of a company, and sustainability reporting is a good base for approaching these demands. It is hoped that this framework will encourage Caribbean tourism businesses to recognize the advantages that issuing a sustainability report can bring.” Coming soon, a draft of this Framework for your review and comment.

  • CAST Speaks on Radio Broadcast: An interview of CAST Director, Deirdre Shurland, conducted by Josue Merced Reyes for his "Pleasures of the Caribbean" radio broadcast will air July 30th 2005 at 10:00am on 1030am, Puerto Rico Radio. 

  • Green Globe 21 International Eco-Tourism (IES) Standard Training: CAST is finalizing its plans to stage, for the first time in the region, a proficiency training course in the International Eco-Tourism Standard in San Juan, Puerto Rico in early September 2005. Contact CAST at: cast@cha-cast.com to indicate your interest in participating. Although no prior experience is required to attend the training course, those wishing to achieve the Certificate of Proficiency and/ or Assessors Certificate must indicate prior GG21 proficiency training and demonstrate experience in EMS work.

  • Support the Cause - Become a Corporate Friend of CAST!: CAST continues its fundraising effort for support of its promotion of sustainable tourism practices throughout the region; including, but not limited to, community based initiatives and the improvement of hotel operating standards. CAST is continually evolving to serve you better. The Caribbean is Your Paradise! Our Mission!  Support the cause! Send in your contribution today! More info.

 

Back To The Top

 

Sustainable Tourism Roundup

  Robert F. Kennedy Jr. Sets the Tone for the Caribbean Hotel Industry Conference (CHIC) held at the Hyatt Regency Hotel in Miami on June 28, 2005: “The future whispers and the present shouts! And our job as environmentalists is to amplify those voices of the future generation and inject them into the political dialogue to make sure that the decisions that we are making today are not short term decisions that end up penalizing the next generation of our community." These were the heartfelt words of Robert F. Kennedy, Jr. who invigorated delegates at the CHIC Opening Ceremony in Miami. In his keynote address, he called on the Caribbean region to invest in the environment in ways that embrace all walks of life. “One of the big problems in the Caribbean is that the shorelines are the easiest areas for development to reap quick profit,” Kennedy said. “An impact of this is that, in too many cases, the development is done carelessly in ways that not only contaminate the environment and destroy the coral reefs but also fences out the poor members of the public from their traditional resources.”  “The future whispers and the present shouts!” We ignore these words of advice at our peril!

Green Hotel of the Year Awards Given at CHIC: The 2005 winners of the CHA/AMEX Green Hotel of the Year Award (large and small categories) obtained the highest combined scores, based on their performance in the following five criteria: Environmental Management & Stewardship, Infrastructure, Awareness, Conservation, and Health & Safety. And the winners are:

From Left to Right: Alejandro Zozaya (Sunscape) and Jem Winston (3 Rivers)

  • Small Hotel Category – 3 Rivers Eco Lodge, Dominica: The property, its management and staff live by a fundamental goal: to live in harmony with, and have as little harmful impact as possible, on the unspoiled natural beauty of its surroundings and community. The sun powers the entire property. Even the water supply is pumped from the river using a solar powered pump, which works in silence to avoid disturbing the surrounding natural habitats. To minimize water consumption, gray water is treated and then re-used in the garden, and campers use dry toilets. The hotel composts all kitchen and garden waste, and uses that compost to grow organic fruits and vegetable  A truly original invention is the modification of a pick up truck that has been retrofitted to run on used vegetable oil as well as diesel fuel.  With the ‘cooking oil truck’ they have reduced harmful emissions by some 93%, and are able to re-cycle oil that had been previously discarded by local restaurants in local rivers and ravines. An important aspect of 3 River’s  philosophy is to involve the local community.  Employees come from local villages, and they are trained in sustainable living. As an Eco-Lodge, the hotel owners feel that community-based tourism is essential in order to ensure that their local friends benefit from the hotel’s existence. Bearing this in mind, the hotel offers a number of local community based activities for the visitors’ enjoyment, which, at the same time, help many native people earn money to provide for their families. The activities give guests a true taste of life in Dominica, as seen by a Dominican, and are as innovative as they are engaging.

  • Large Hotel Category – Sunscape Casa del Mar, Dominican Republic: An Environmental Management System is used to set targets and monitor progress on the property’s environmental impact, conservation of water and energy resources, and improvement of the property’s image among the community. All departments continuously assess needs and identify new projects, as well as the allocation of funds to undertake them. Over a three-year period, they proudly show a 23.5% decrease in energy consumption! When the property was originally developed, many of the natural underground springs and waterways that ran through it were disturbed and became dry. The new management set out to excavate and reforest to facilitate the survival of the springs, also bringing in indigenous fish that keep the waterways clean. Energy consumption is controlled thanks to the design of all public spaces in such a way that air conditioning is not needed and natural light filters in to illuminate the areas. In addition, solar panels heat the jacuzzis, photo cells power the pathway lights, and key cards in the guest rooms automatically turn the electricity on and off when the guest enters or leaves the room. Reaching out to facilitate sustainable outcomes for the surrounding community, the hotel has connected the town’s sewage to the hotel’s sewage treatment plant, ending the days when the community’s black water would drain out to sea. This is the most recent example of their good neighbor policy, which also includes clean ups, reforestation, and beautification projects year-round.

2005 Responsible Tourism Awards - Nomination Deadline Fast Approaching:

Nominations are open for the 2005 Responsible Tourism Awards. The idea is to celebrate the best of the best, and inspire the tourism industry about what is possible with responsible tourism. Full details can be found at www.responsibletravel.com/awards


New Ecotourism Center for Bayahibe, Dominican Republic: The La Romana & Bayahibe Hotel Association and the Ministry of Environment will be working together this year to build the Ecotourism Center of Padre Nuestro, in the National Park of the East. The center promises to become one of the better ecotourism attractions of the country. A visitor center will be created, as well as ecological trails to the springs. Visitors to the park will be able to see endemic species, observe birds, butterflies and animals that live in the wild. Samples of pre Hispanic cave art will also be on display in the many caves around the springs. The facility will be open to the public next year. The La Romana & Bayahibe Hotel Association had the vision to relocate the community that lived in the area of the springs to a new town built in the nearby area of Benedicto. Many who lived in shacks, now have their property titles to their own cement houses with running water, electricity, sewage installations in an area that has its own school, community center, paved streets with sidewalks. The agreement for the park is expected to serve as a model for collaboration between the private tourism sector and the Ministry of Environment in the Dominican Republic. The Dominican Institute for Integral Development (IDDI) will be implementing the project that will be funded by the Association of Hotels of Bayahibe and FIPA/USAID.

 

Bonaire To Recycle Glass: The waste treatment company Selibon indicated that before the end of the year, the company will have all the Bonaire hospitality-companies recycling. Starting September 2005, all tourism operations have to deposit their waste-glass in designated containers. Also, private households will be involved in this project within a year. According to Rutsel Leito, acting manager of Selibon and chairman of the recently established Recycle Bonaire Foundation, within a few months it should be possible to process glass into cement. Selibon has ordered about 100 containers for the island and their data reveals that between the private households the hospitality industry, and in the streets, respectively 830, 100 and 5 tons of waste glass is being produced on an annual basis. This will result in significant reductions to the landfill once the program is fully operational. (source: Aruba AM, June 2005)

    

  New Sustainable Tourism Best Practices Directory Available in Spanish Online: The Rainforest Alliance has posted its "Directory of Best Practices, Certification and Codes of Conduct for Sustainable Tourism" on their website. The directory is in Spanish and offers users a complete guide to best practices and how to implement them. Information in the directory is grouped in three categories: environmental, socio-cultural and economic. To learn more about this directory please go to: www.rainforest-alliance.com/programs/tourism/certification/bmp-portal/index.html


 

Back to the Top

 

Feedback From Our Readers


 

"I participated in CAST's Hurricane workshop in Grenada in May. I came with high expectations because my property already had a plan in place. I found that the course helped me improve upon my existing plan and by the end of the day I was wishing we had one more day...it was a fabulous learning experience." R. Coleman, Grenada

 

 

CAST also encourages readers to send in comments and feedback on BroadCAST articles, news and achievements from your properties, or with your own questions or concerns, All submissions should be emailed to cast@cha-cast.com

Back to the Top

Views expressed above are not necessarily those of the Caribbean Alliance for Sustainable Tourism

If you wish to unsubscribe from the BroadCAST Newsletter, please send an e-mail to cast@caribbeanhotels.org with Unsubscribe BroadCAST in the subject line.


Copyright © 2005 Caribbean Alliance for Sustainable Tourism. All rights reserved.

Caribbean Alliance for Sustainable Tourism

1000 Ave Ponce de Leon, 5th Floor

San Juan, Puerto Rico 00907

Tel: (787)-725-9139

Fax: (787)-725-9108

E-mail: cast@cha-cast.com

This page was last updated on April 28, 2006